Notes from the workbench
I build small things
with AI, then write
down what actually happened.
I'm Marcelo. This is where my experiments live: the ones that worked, the ones that quietly fell over, and the odd thing I'd use again tomorrow. No roadmap, no hype cycle, just notes, kept honest.
The blog
Marketismo on Substack
Longer pieces, published as they're finished.
Read it
Experiment 1
Calendar + AI
A concept portal for the British Council: every course, exam and event in one calendar, an AI level test with a teacher in the loop, and demand-based pricing.
Read the experiment
Experiment 2
Guess the year
An app that names the song playing at the bar, plus a game where friends score points for guessing the song, the artist and the year.
Read the experiment
Experiment 3
My Second Brain
My professional memory, organised by AI: an interactive map of my marketing career, skills and blog, plus a tree of questions about my work.
Explore the map
Experiment 4
ALMA
A school platform whose AI agents turn grades, attendance and wellbeing data into personalised insight for directors, teachers, parents and students.
Read the experiment
About
Who's behind Marketismo?
Marcelo Laserna: from Coca-Cola, Euromaster and the British Council to building with AI.
Meet me