Recently, doing some research about the advertising markets, I came upon a study that shows that 20% of Americans who account for 60% of the total income and approximately 70% of the U.S. net-worth prefer to read hard-copy print versions of their favorite magazines and newspapers, even though they have the income to indulge in any device of their liking as well as the digital literacy to get the most out of them. In this survey, high-net-worth individuals were asked how they read their magazines and news papers, 93% of them said that they read their magazines in their hard-copy version, and 86% read the news in print, compared to the 39% who read them on computers, and 14% who read them via smartphone. (Source: Mendelssohn Affluent Barometer) This pattern helps could help marketers in general to create more efficient online marketing campaigns that have higher returns on investment. Together with SEO practices, this information could lead to the efficient segmentation of their mar...