This week we have been discussing in our team, the strategies that could make a Retailer successful from a marketing point of view. One of the conclusions that we reached is that even though marketing is just one part of the business, at the end of the day, it relates to all the other areas as well. These are some ideas to develop a successful strategy for the XXI century retailer. Define your customer’s shopping missions : Destination purchases , here the store must meet needs like easy access, having stock of the products and quick customer service. Planned regular purchases , where people make frequent trips for items such as bread or milk. The trick here is to use merchandise density to increase shopping spend. Impulse purchases , for which product location in store is important because depending on where you put a product you could create an impulse buy. (e.g. eye-sight) Distress purchase visit for those who require something unexpectedly like toilet paper. ...