Ever since people started trading, countries have been specializing in different industries, when economies turned more global, companies specialized in different processes, and now that the world is globalized, each person specializes in something different. One thing that we must note though, is that specialization has only been done to optimize processes that are in demand. During hard economic times such as the ones lived at the peak of the GFC, and even now that the effects are lingering into our present, the trend is that advertising companies are looking for experts in the field that their client’s marketing strategies are demanding: on-line marketing. Doing some research on seek.com.au, I found that today, there are 2,174 job opportunities available in marketing related positions, and from these 2,174, more than 870 are on-line marketing opportunities. That means that overall; more than 40% of the total demand for marketing related jobs in the Australian market is for on...