In the next couple of weeks, I will be moving back to Latin America after living in Australia for a while. Knowing how fast things change in my home continent, I decided to do some marketing-related research on the online industry in this part of the world and share it with you guys. If we sit and analyze for a while the world that we live in today, we could argue that if we ranked growth in both a macro and microeconomic level, there is one thing that would definitely be in the charts: growth of e-commerce in emerging markets. The reason to this hypothesis is that emerging markets have the highest growth rates of new internet users in the world. In Chile for example, more than 50% of the population is online, and each year, Chile’s online market grows more than 15% on average, making Chile one of the fastest-growing online markets, not just in Latin America, but in the world. This has a huge impact on companies that have a strong online presence. Google for example, is used by 9 ou...